Cognitive Dissonance

cognitive dissonance Cognitive dissonance theory was first presented by Leon Festinger in 1957 in order to explain the relationships between the motivation,

Cognitive dissonance generally refers to the mental discomfort that results from holding two or more conflicting attitudes, beliefs, or cognitive dissonance Cognitive dissonance happens when you hold two conflicting thoughts in your mind at the same time — like loving both hamburgers and cows Cognitive dissonance