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focus group  open discussion by a skilled moderator The group needs to be large enough to generate rich discussion but not so large that some participants are left out  A focus group is a research technique used to collect data through group interaction Used to identify and explore behaviour, attitudes and processes

Step by step · 1 Establish your areas of enquiry Firstly, take a moment to consider the topics that you would like to explore in the focus group · 2 Define Your employee focus group topics are best laid out in a conversational manner to inspire discussion The most useful questions are open-ended and impossible to

FOCUS GROUP definition: 1 a group of people who have been brought together to discuss a particular subject in order to… Learn more  Focus Groups Focus groups are a form of qualitative research in which a group of people are asked about their attitude andor feelings towards a product,